Forward deployed engineers across e-commerce and legal. We embed, build AI systems, and stay to run them. See the proof →
This is one capability within our forward deployed model. See our live engagements →
FOR CEOs

Your forward deployed engineers — not another consultancy

Forward deployed engineers who embed in your business, build AI systems that grow your margin, and stay to run them. Success-based pricing, working across e-commerce and legal. You get results and accountability — not a slide deck.

What You Need to Know

Most AI initiatives fail because they start with technology instead of commercial outcomes. Your business doesn't need another proof of concept. It needs a team that connects AI directly to the metrics that matter — revenue, EBITDA, and margin.

The competitive landscape is shifting. Companies deploying AI pricing, automated operations, and intelligent customer experiences are compounding advantages quarter over quarter. The gap between leaders and laggards is widening, and the cost of catching up increases with every quarter of inaction.

We're not consultants. We're forward deployed engineers. Ricky Thomas sets strategy across engagements. A senior engineer runs your account day-to-day, embedded in your business with AI agents doing the heavy lifting. We build AI systems that improve your margin, and then we stay and run them. If they stop performing, that's our problem.

What We Deliver

01

AI Pricing Agents

Replace manual pricing and expensive vendors with an in-house engine. Our pricing agent delivered +77% revenue in five weeks. Category-level elasticity modelling across your full product catalogue.

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02

Operational AI Agents

Agents that handle customer service, internal workflows, and operational decisions — reducing headcount dependency while improving speed and accuracy. We build them and we run them.

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03

Cloud & Infrastructure

30-50% cloud cost reduction through right-sizing, architecture cleanup, and vendor consolidation. Hard savings that hit your P&L immediately.

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04

Success-Based Pricing

Base retainer plus performance fee tied to margin improvement. Our incentives are aligned with yours — we only win when you do. No multi-year lock-ins, no hidden costs.

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£6.4M
Annualised Value Created
Across a single engagement
12 weeks
To First P&L Impact
Quick wins front-loaded
Embedded
Forward Deployed Engineers
Engineers plus AI agents — the people who do the work
+77%
Revenue Uplift
AI pricing engine, measured at week five

How We Work Together

We start with a conversation. You tell us where it hurts. We identify the easy wins — report automation, disconnected systems, KPI dashboards, manual processes your team shouldn't be doing. No six-week audit. No death-by-committee.

We deliver results within two weeks. Not a roadmap. Not a strategy deck. Actual working systems. Quick wins first — the stuff that builds trust and shows your board this is real. Then we expand across departments.

We don't leave. We keep the agents running, we're on hand 24/7 via a dedicated Slack Connect channel, and we educate your team along the way. This isn't always about cutting headcount — it's about making everyone more efficient. We help you overcome internal objections by picking easy wins first, showing results, and building trust from there. The agents get smarter. Your margins keep improving.

Frequently Asked Questions

How quickly will I see results?

Two weeks for the first quick wins. Our AI pricing engine showed +77% revenue uplift by week five. We front-load impactful, easy projects so you see traction fast — then compound from there. You're saving margin within four weeks.

Who actually does the work?

We're forward deployed engineers. Ricky Thomas sets strategy across engagements. A senior engineer runs your account day-to-day, embedded in your business with AI agents doing the heavy lifting. This isn't a consultancy that subcontracts — the people on the call are the people doing the work.

What does success-based pricing mean?

A base retainer covers the team's time. On top of that, we charge a performance fee tied to the margin improvement we deliver. If we don't move the numbers, we earn less. Our incentives are aligned with yours — we only win when you do.

What is the risk of waiting on AI?

The competitive window is narrowing. Companies deploying AI pricing, AI-driven operations, and intelligent customer experiences are compounding advantages quarter over quarter. Every quarter of delay widens the gap. The risk isn't that AI fails — it's that your competitors move first and the cost of catching up doubles.

How do you measure success?

Every initiative has a defined P&L metric from day one — revenue uplift, cost reduction, or margin improvement. We report monthly against these numbers. If something isn't delivering, we pivot or kill it. Your budget doesn't fund experiments that don't perform.

Stop hiring consultants. Hire forward deployed engineers.

Start with a Margin Audit — we'll show you exactly where AI moves your margin, and what it takes to get there.