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FOR CFOs

We earn more when your margin improves. That's the model.

Base retainer + performance fee tied to P&L impact. Every initiative tracked against a cost line or revenue driver. No vanity metrics. The engagement pays for itself or we earn less.

The Math

Here's how the economics work. Our largest engagement delivered £6.4M in annualised value — cloud cost reduction, vendor elimination, AI pricing uplift, and headcount cost avoidance. The retainer was recovered within the first quarter. The performance fee kicked in after that, aligned to the incremental margin we continued to deliver.

We front-load cost reduction work that pays back in weeks — cloud spend optimization, vendor consolidation — so the engagement is cash-flow positive early. Revenue-driving work like AI pricing follows, with clear attribution so you can see incremental impact against baseline.

The systems we build are owned by you. No ongoing licence fees, no per-seat charges. Where we replace vendors (we eliminated a £75K/year pricing tool in one engagement), the savings flow directly to your bottom line from day one of decommission.

Where the Savings Come From

01

Cloud Cost Reduction

30-50% cloud spend reduction through right-sizing, reserved capacity, and architecture cleanup. Payback measured in weeks, not months. Hard savings your finance team can verify.

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02

Vendor Consolidation

Replace expensive SaaS tools with purpose-built AI systems you own. We eliminated a £75K/year pricing vendor and a £120K/year analytics platform in a single engagement.

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03

AI Pricing Uplift

Revenue uplift that flows directly to gross profit. Our pricing engine delivered +72% gross profit in five weeks — measurable, auditable, and repeatable.

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04

Headcount Cost Avoidance

AI agents that absorb growth without proportional hiring. In one engagement, we avoided £380K in annual recruitment by automating customer service at scale.

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£6.4M
Annualised EBITDA Impact
Hard savings + revenue uplift, fully tracked
4-8 wks
Cost Reduction Payback
Cloud and vendor work pays back first
£75K
Vendor Costs Eliminated
Replaced with owned systems, zero licence fees
+72%
Gross Profit Uplift
AI pricing engine, measured at week five

How the Pricing Works

Base retainer covers a dedicated team — engineers, AI specialists, a senior operator running your engagement day-to-day. This is opex. No capital outlay required.

Performance fee is tied to the margin improvement we deliver, measured against your P&L. The methodology is agreed upfront — hard savings, soft savings, and revenue uplift with different confidence weightings. Your finance team signs off on the attribution.

What you own: every system, every model, every line of code. No ongoing licence fees, no lock-in. If you end the engagement, the AI agents keep running. We stay because we keep delivering — not because you're trapped.

Frequently Asked Questions

How does success-based pricing work?

A base retainer covers the team's operating costs. On top of that, we charge a performance fee tied to the margin improvement we deliver — measured against your P&L. If we don't move the numbers, we earn less. The structure means our incentives are fully aligned with yours.

What is the typical payback period?

Cost reduction work like cloud optimization typically pays back within 4-8 weeks. Revenue-driving work like AI pricing shows measurable uplift by week 5. In our largest engagement, the total annualised value was £6.4M — the retainer was recovered within the first quarter.

How does this hit the P&L — capex or opex?

Our fees are opex. The systems we build are owned by you — no ongoing licence fees, no per-seat charges. Where we replace vendors (e.g., the £75K/year pricing tool), the savings flow directly to your bottom line from day one of decommission.

How do you track EBITDA impact?

Every initiative is tied to a specific P&L line from day one. We build a shared tracking model with monthly reconciliation against actuals. All savings are categorised as hard savings, soft savings, or revenue uplift — with different confidence weightings. Your finance team can verify every number.

Can you quantify cost avoidance from AI automation?

Yes. We model cost avoidance separately from cost reduction. AI agents handling customer service queries avoided £380K in annual recruitment that would have been required to maintain SLAs at projected growth rates. We quantify the hiring you won't need to do as the business scales.

See exactly where AI hits your P&L.

The Margin Audit quantifies your top cost reduction and revenue opportunities with payback timelines. Two weeks to a clear picture.