Our current focus is e-commerce and marketplace operations. That's where our proof is. But the capabilities we deploy — AI agents, marketing automation, cloud cost reduction, operations tooling — apply to fintech too. Our founder was CTO at IG Group (FTSE 250), so we understand the domain. We just haven't run a margin improvement programme in it yet.
We have no fintech margin improvement engagements. The £6.4M in value creation, the 119 EBITDA-tracked initiatives, the +77% pricing revenue — that's all from e-commerce. We won't dress up transferable skills as fintech expertise.
What we do have: a founder who was CTO at IG Group (FTSE 250 — trading, CFDs, derivatives), so we understand regulated environments, FCA compliance, and fintech cost structures from the inside. And the operational problems are the same everywhere: cloud costs running unchecked, manual processes consuming headcount, SaaS vendors that could be replaced with in-house AI, and work that agents can handle.
These are things we deploy in e-commerce and marketplace operations today that would apply directly to fintech.
We build and operate purpose-built AI agents — for compliance monitoring, reconciliation, report generation, DevOps, and customer service. Each replaces manual processes. Our operators execute the changes and stay until the numbers move. The same operator model we use in e-commerce, adapted for your environment.
How we deploy agents →We audit every workload and move what doesn't need premium cloud to dedicated servers. At one e-commerce client: £38K/month to £15K/month, zero downtime. The same methodology applies to fintech infrastructure — keep trading and risk engines on premium, move everything else.
How we cut cloud costs →Automate the work before removing the role. We've saved £1.13M/year across 33 initiatives at one engagement. In fintech, this would mean automating compliance workflows, reconciliation, reporting, and back-office operations that consume skilled headcount.
How we approach headcount →We replaced £120K/year in SaaS tools with in-house AI systems at one client. Fintech businesses typically run expensive compliance, monitoring, and analytics vendors that could be built in-house for a fraction of the cost. The company owns everything — no ongoing licence fees.
See our proof →Our proof is in e-commerce and marketplace operations. If you think the operator model could work for your fintech business, start by reading what we've actually done — then book a call.