Forward deployed engineers across e-commerce and legal. We embed, build AI systems, and stay to run them. See the proof →
What We Actually Do

Every project we've shipped. Every type of work we do.

We embed inside businesses and build AI systems that run in production. These are real projects delivered across e-commerce, legal, health, and DTC brands. Not demos. Not proposals. Work that's live right now.

Pricing

AI pricing engine

Replaced an external pricing vendor with an in-house AI engine. Covers tens of thousands of SKUs. Real-time monitoring every 15 minutes. Personalised vouchers, bundle pricing, discount controls. A/B tested against the old system.

Customer Data

Customer data platform

Built an in-house CDP replacing an external vendor. Unified millions of profiles. AI segmentation identifies full-price buyers and suppresses unnecessary discounts. Protects significant margin.

CRM

190 automated marketing flows

Redesigned the entire CRM programme. Welcome sequences, win-back campaigns, SMS timing, personalised vouchers. Campaign logic, copy variants, and send optimization all automated.

Churn

Churn prediction

Subscribers were cancelling and the team only found out after the fact. Unified 7 data sources and built prediction that flags at-risk customers before they leave. Live and running.

Subscriptions

Subscription lifecycle automation

Onboarding, renewals, win-back — all automated. Email, SMS, and push coordinated from one system instead of three. No manual intervention required.

Infrastructure

Cloud migration

Cut cloud hosting by more than half. Migrated non-critical workloads off premium AWS to dedicated servers. Identified what genuinely needs managed cloud and what doesn't.

Database

Database optimisation

Queries taking nearly a minute reduced to milliseconds. Analysed hundreds of gigabytes across multiple production databases. Recovered over half the wasted storage.

DevOps

DevOps agent

AI agent running 24/7 monitoring site performance, database health, error tracking, and deployment validation. Escalates to humans only when it needs to.

CX

Customer experience agent

AI handles first-line customer queries, seller support, and ticket triage. Full CX review across every touchpoint. CSAT improved significantly without adding headcount.

Creative

Product image animation

Replaced the traditional retouching process. Static product images converted to animated versions using AI. Closed the photo studio entirely, moved to supplier imagery plus AI-generated content.

Content

AI product copy

AI-generated product descriptions replacing manual copywriting across the entire catalogue. Consistent tone, SEO-optimised, scaled to tens of thousands of products.

Search

AI-powered search and personalisation

Neural search with AI-generated product attributes. Results adapt to browsing and purchase history. Custom ranking surfaces higher-margin products. Social proof badges. Personalised homepage by segment.

Marketplace

Marketplace management agent

Hundreds of sellers, tens of thousands of products. AI handles zero-seller detection, offboarding, performance monitoring, quality checks, and seller communications. Runs autonomously 24/7.

SEO

SEO agent

Continuous technical auditing, content analysis, meta optimisation, and AI search visibility monitoring. Implements fixes autonomously. Runs around the clock.

Data

Data analysis agent

Cross-platform analytics, anomaly detection, automated reporting, and board-ready dashboards. Identifies trends and flags issues that previously required a data team to spot.

Operations

Department-by-department automation

Customer service, finance, merchandising, buying, data, technology, operations, studio, samples. Automated the routine work in each department first, then restructured. No capability lost.

Vendor

SaaS vendor replacement

Replaced the monitoring stack, PIM system, visual search vendor, and CDP vendor with in-house AI-powered alternatives. Cancelled unused SaaS tools. Reduced data warehouse costs.

Logistics

Warehouse optimisation

Analysed order patterns and shifted from 7-day to 6-day operations. Renegotiated 3PL contracts. Automated book-in. Cross-docking for fast-moving lines.

Audit

Full operations audit

Analysed years of support tickets. Mapped conversion gaps and organic traffic upside. Competitive benchmarking. Subscription lifecycle audit with churn patterns mapped. Everything a founder needs to prioritise.

Acquisition

Acquisition and revenue channels

Identified high-ROI acquisition channels. Renegotiated marketplace seller marketing contributions. Built post-purchase advertising on order confirmation pages as a new revenue stream.

Paid Ads

Paid ads monitoring agent

Automated daily and weekly performance alerts across Google Ads and Meta Ads accounts. Flags anomalies, budget pacing issues, and underperforming campaigns before they waste spend.

Email & SMS

CRM and email automation

Unified marketing flows across Klaviyo, Attentive, and email platforms. Audit existing campaigns, fix broken flows, build new sequences. Everything coordinated from one system.

Affiliates

Affiliate channel management

Automated tracking and reporting across affiliate networks. Performance monitoring, partner onboarding, commission optimisation. Visibility into which affiliates actually drive profit.

Multi-Site SEO

Multi-property SEO management

Search console and analytics monitoring across multiple brand domains. Unified reporting, cross-property keyword tracking, and automated technical audits for businesses running several websites.

AI Visibility

LLM brand monitoring

Track how AI assistants talk about your brand across ChatGPT, Claude, Gemini, Copilot, and others. Sentiment analysis, competitor mentions, citation tracking. Know your AI search presence.

Competitive Intel

Competitor intelligence

Data-backed competitor analysis and market positioning. Pricing comparisons, feature gaps, traffic analysis, and strategic recommendations. Know where you stand and where to attack.

Integrations

Multi-platform integration

Connect CRM, subscriptions, support, and operations tools into one automated workflow. No more copy-pasting between systems. Data flows where it needs to go, automatically.

Field Ops

Field worker scheduling

Job assignment, real-time tracking, document verification, and automated dispatch for mobile teams. From booking to completion, managed in one system.

Finance

Expense and invoice automation

AI-powered document extraction from receipts and invoices. Automatic categorisation, approval workflows, and sync with accounting systems. Eliminates manual data entry.

Legal

Legal practice analytics

Practice management, billing, and growth analytics across firm divisions. Fee earner performance, matter lifecycle tracking, and automated reporting from case management systems.

Revenue

Revenue leakage detection

Find unbilled time, dormant accounts, and missing revenue across your systems. Surfaces money left on the table that nobody knew was there. Works across professional services, e-commerce, and SaaS.

KPI

KPI dashboard automation

Automated report generation and delivery on schedule. Board-ready dashboards, weekly summaries, anomaly alerts. Delivered via Slack, email, or your client portal. No more manual reporting.

Chatbot

Customer service agent

AI-powered chatbot optimisation. Improve deflection rates, reduce response times, handle first-line queries and ticket triage. Better customer experience without adding headcount.

Monitoring

Infrastructure monitoring agent

Autonomous health monitoring across your entire stack. Checks databases, APIs, queues, and services. Auto-remediates known issues. Escalates to humans only when it needs to.

Marketing Agent

Unified marketing operations agent

One agent connected to all your marketing tools. Klaviyo, Shopify, Google Ads, Meta Ads, analytics, and more. Pulls data, runs audits, generates reports, and executes campaigns from a single interface.

Security

Workspace security monitoring

Identity threat detection and risk scoring for Google Workspace. Monitors logins, devices, file sharing, and OAuth apps. Flags anomalies and suspicious patterns in real time.

Vulnerability

Automated security scanning

Continuous vulnerability scanning across your web applications. Automated testing pipeline identifies issues before they become problems. Regular reports with prioritised fixes.

This is what we mean by "embed and operate"

We don't show up, write a report, and leave. We join the business. We sit with every team. We find the problems. We build the solutions. We deploy them into production. And we stay to run everything we built.

Every initiative tracked against EBITDA. Every AI system running on Anthropic's Claude. Every team has visibility into what's changed and why.

We'll do the same for your business.

We'll embed with your team, work through every department, and build AI systems that actually run. No obligation first call.